I travelled the world and then landed in the furthermost corner of it: Australia. This blog is about politics, culture and media as seen from a global-Indian's perspective.
when you come across wierd stories, the fun many times is to see the google ads that try and do contextual targeting. in the link in question, the google ads shown basis the text ad the fact that i am logging from india are as follows:
Win Rs. 15000 in Cash Assured Prizes for all participants Download & Install Free Application iResearchPanel.com/Contest
Free Stock Charts 100% Free Global Stock Charts Build and Sell Trading Strategies www.zignals.com
Searching Hotel in India? Best Rates on 4000 Hotels in India Over 10000 Hotel Reviews. Book Now! www.TravelGuru.com
Does anyone see the fun side here or am I just a hyper marketing brain. no? the point being the connection between article and ad 2.
Its something like - I understand ad 1 and the connection to cash prizes and the ad 3 and connection to travel. ad two interestingly is trying to catch those people who are reading about scratch cards / winning / winners / prize etc. hence the advertiser must be believing that those who look at paragraphs with those words are likely to be interested in free global stock charts. Those are the traders / punter types or will be easily swayed into buying something that gives quick answers. A chart builder is essentially a punter who doesn’t care about the fundamental about the company but will trade on the market purely by seeing past patterns. It’s like choosing the lottery ticket number basis the pattern of winning numbers in the past. – ok – that was simplistically put. To get a better idea on what I mean this refer to GS blog http://girishshahane.blogspot.com/2010/01/difference-two-days-can-make.html Advertising often gives you an idea of what the company thinks of its target audience. And if the ad keeps showing up then you might believe that its working and hence you might better guess the target group psyche. i hope now i am making sense.
7 comments:
Oh Fu!
Google translate tells me that your comment means: "Oh, I really like your blog".
I hope google translate is not playing evil games with me.
when you come across wierd stories, the fun many times is to see the google ads that try and do contextual targeting. in the link in question, the google ads shown basis the text ad the fact that i am logging from india are as follows:
Win Rs. 15000 in Cash
Assured Prizes for all participants Download & Install Free Application
iResearchPanel.com/Contest
Free Stock Charts
100% Free Global Stock Charts Build and Sell Trading Strategies
www.zignals.com
Searching Hotel in India?
Best Rates on 4000 Hotels in India Over 10000 Hotel Reviews. Book Now!
www.TravelGuru.com
Does anyone see the fun side here or am I just a hyper marketing brain.
no? the point being the connection between article and ad 2.
Wow... somebody actually pays attention to those ads!!
No, actually I didn't get the connection - is it that lottery and global stock trading both depend on luck?
Its something like - I understand ad 1 and the connection to cash prizes and the ad 3 and connection to travel. ad two interestingly is trying to catch those people who are reading about scratch cards / winning / winners / prize etc. hence the advertiser must be believing that those who look at paragraphs with those words are likely to be interested in free global stock charts. Those are the traders / punter types or will be easily swayed into buying something that gives quick answers. A chart builder is essentially a punter who doesn’t care about the fundamental about the company but will trade on the market purely by seeing past patterns.
It’s like choosing the lottery ticket number basis the pattern of winning numbers in the past. – ok – that was simplistically put. To get a better idea on what I mean this refer to GS blog http://girishshahane.blogspot.com/2010/01/difference-two-days-can-make.html
Advertising often gives you an idea of what the company thinks of its target audience. And if the ad keeps showing up then you might believe that its working and hence you might better guess the target group psyche.
i hope now i am making sense.
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