The most popular stories now section on the BBC News' site makes for a fascinating study.
The headlines on today's website pertains to Haiti's death toll, sex offender alerts in the UK and the death of the 251st British soldier in Afghanistan since 2001. By contrast, the most shared news on the site at the moment is Untidy Beds may keep us healthy and Experts stunned by 'swan' divorce (no, no kidding).
And this is why, journalism is in so much trouble.
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I am guessing someone forgot to tell the poor swans that David Cameron intends to hand out tax breaks to married couples.
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